Vol. 8 Issue 1    January, 2011

2011 Brochure

The brochure is currently in the design process.  The brochure will highlight events taking place in the region in 2011 and will be accompanied by tourism industry advertisers.  The cost to advertise an event in the brochure is $25.00 plus GST.  There is still room for more event listings in the brochure. 

20 000 brochures will be printed and distributed by direct mail to target Saskatoon residents and to VIC’s throughout Alberta.

Contact the Trail of the Buffalo 1-888-575-0279 to ensure your community event is listed in the brochure.

Representatives from Historical Site groups within the region have been meeting and planning the 2011 Historical Site Tour for the past three months.  Groups from Alliance, Big Valley, Bodo, Castor, Empress, Forestburg, Heisler, Rowley and Wainwright are working very hard to ensure the 2011 Tour is an informative, educational driving tour.

The Tour map package is being drafted and promotional ideas are being researched.  Stay tuned for the unveiling of the 2011 Historic Site Tour participant listing.

Two months from today consortia partners will be in Saskatoon at the Sport & Leisure Show to market their communities and organizations to Trade Show attendees.  The show is taking place March 3 – 6, 2011 at Prairieland Park.

The show is expecting over 19 000 visitors and 150 exhibitors.  The Trail of the Buffalo last attended the Sport and Leisure Show in 2009.  The organization rotates between the Saskatoon Sport & Leisure Show and the Saskatoon Home & Garden Show.

I have acted as the Trail of the Buffalo Tourism Marketing Coordinator since January, 2004 and after 7 years will be concluding my contract.  I will conclude my duties as Tourism Marketing Coordinator on January 31, 2011.

I have enjoyed meeting and working with all of the tourism advocates in the region.  Thanks to the great partnerships and energy invested in tourism, east central Alberta has and will continue to grow its tourism industry.

There is excitement building around the Trail of the Buffalo’s new Brand Promise:  Redefining Alberta’s Rush.  It is now here on the Trail of the Buffalo, located between Edmonton and Calgary to the Saskatchewan border.  Whether it be riding in an open air cockpit, soaring in a hot air balloon, driving a nitro filled mud bog car or flying across the ice on a sail boat.  You can find your Rush in the Battle River Region. 

I look forward to continuing to watch the tourism industry grow within the region as more Rush activities and events are marketed to Alberta, Canada and beyond.

Yours in Regional Tourism,

To learn more about the Trail of the Buffalo and membership opportunities contact:

Tourism Marketing Coordinator

Toll free 1-888-575-0279